In Association with webgains

29th April 2014 Grosvenor House Hotel Park Lane, London

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MEET THE 2014 WINNERS

The winning entries to this year's Performance Marketing Awards have been announced.

Winners were crowned across twenty-five hotly contested categories, at a night to recognise and reward truly outstanding performance marketing.

An independent panel of senior judges had the tough task of identifying the campaigns that were a cut above the rest, and were consistently impressed with the quality of this year's entries.

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CATEGORIES

3rd Party Performance Marketing Innovation »

WINNER

MediaVest with FeedSpark for CreditCardvu

HIGHLY COMMENDED

Yieldify

SHORTLISTED

  • MediaVest with FeedSpark for CreditCardvu
  • Outbrain
  • Skimlinks Editor
  • Sociomantic Labs
  • Ve - Neilson Online Abandonment Conversion
  • Yieldify

Advertiser Innovation »

WINNER

Nokia, Microsoft & FusePump BuyNow Solution

HIGHLY COMMENDED

Crave & Lamb - Cheltenham Fever At Coral

SHORTLISTED

  • BT, Quidco & Affiliate Window
  • Crave & Lamb - Cheltenham Fever At Coral
  • Domino's The Support Group
  • Nokia, Microsoft & FusePump BuyNow Solution
  • Performics for RBS Group

Best Agency »

WINNER

R.O.EYE

HIGHLY COMMENDED

7thingsmedia

SHORTLISTED

  • 7thingsmedia
  • Havas Media Group
  • Neo@Ogilvy
  • Optimus Performance Marketing
  • R.O.EYE
  • Stream:20
  • United Digital Group

Best Agency-led Performance Marketing Campaign »

WINNER

Net Media Planet The Power of Now: TV-Online

HIGHLY COMMENDED

7thingsmedia with Furniture Village

SHORTLISTED

  • 7thingsmedia with Furniture Village
  • Carat for Clydesdale Bank
  • Net Media Planet The Power of Now: TV-Online
  • Omnicom Media Group with Hewlett Packard
  • Performics for RBS Group
  • Trend Micro and DigitasLBi
  • twentysix digital for Damart
  • Viking in conjunction with Summit & Tradedoubler

Best Brand Engagement Campaign »

WINNER

myThings for Shop Direct

HIGHLY COMMENDED

VoucherCodes.co.uk with The Body Shop

SHORTLISTED

  • 7thingsmedia with Liberty London
  • affilinet with Thomas Cook Group
  • Chalk Social with Warehouse Style Me If You Can
  • iProspect for GM & Vauxhall
  • myThings for Shop Direct
  • Next Jump & Hotels.com
  • Tradedoubler & Tesco.com for the Hudl Campaign
  • VoucherCodes.co.uk with The Body Shop

Best Email Marketing Campaign »

WINNER

Vizeum and Malibu

HIGHLY COMMENDED

affilinet with Tesco Kitchens

SHORTLISTED

  • affilinet with Tesco Kitchens
  • DiscountVouchers in conjunction with LivingSocial
  • twentysix digital for Brighthouse
  • Ve - Three Pre-Submit Re-Engagement Campaign
  • Vizeum and Malibu
  • VoucherCodes.co.uk Black Friday Campaign

Best Lead Generation Campaign »

WINNER

Convertr Media

HIGHLY COMMENDED

vouchercloud - Ocado: Checkout our success

SHORTLISTED

  • Convertr Media
  • Fitness First & Affiliate Window
  • Mindshare Automotive
  • Mindshare with BP
  • vouchercloud - Ocado: Checkout our success
  • Yieldify with M&Co

Best Managed Affiliate Programme »

WINNER

Commission Junction and TUI

HIGHLY COMMENDED

BT & Affiliate Window

SHORTLISTED

  • 7thingsmedia with Furniture Village
  • BT & Affiliate Window
  • Commission Junction and Homebase
  • Commission Junction and TUI
  • Dixons & Affiliate Window
  • John Lewis & Affiliate Window
  • MADE.COM
  • OMG for Confused.com
  • Tradedoubler & Morrisons Cellar

Best Mobile Marketing Campaign »

WINNER

Tradedoubler & The Body Shop

HIGHLY COMMENDED

Somo and Very.co.uk Christmas Campaign

SHORTLISTED

  • Domino's & Affiliate Window
  • myThings for Littlewoods.com
  • Somo and Very.co.uk Christmas Campaign
  • TopCashback, Mobile and Snap & Save
  • Tradedoubler & The Body Shop

Best New Entrant »

WINNER

Tradedoubler & Morrisons Cellar

HIGHLY COMMENDED

EE in conjunction with Affiliate Window & MEC

SHORTLISTED

  • 7thingsmedia with Furniture Village
  • Convertr Media
  • EE in conjunction with Affiliate Window & MEC
  • iProspect for Hive by British Gas
  • NetRefer
  • Sociomantic Labs
  • Tradedoubler & Morrisons Cellar
  • Tradedoubler & Venere

Best Search Campaign »

WINNER

iProspect for BAYV

HIGHLY COMMENDED

vouchercloud - Full Body Search

SHORTLISTED

  • 7thingsmedia with Tessuti
  • iCrossing with UNIQLO
  • iProspect for BAYV
  • JVWEB & Microsoft Store UK, a new keyword approach
  • MEC with EE
  • Starcom MediaVest: Driving Demand
  • Starcom MediaVest: Lodging Results
  • theMediaFlow with the HIPPOBAG
  • vouchercloud - Full Body Search

Best Use of Data »

WINNER

F&F Clothing Performance Display with Criteo

HIGHLY COMMENDED

Convertr Media
Nokia, Microsoft & FusePump BuyNow Solution

SHORTLISTED

  • affilinet with Debenhams
  • Convertr Media
  • DC Storm and House of Fraser
  • F&F Clothing Performance Display with Criteo
  • Insight - Demonstrating the Value of Performance
  • Linkdex Publisher Discovery
  • Nokia, Microsoft & FusePump BuyNow Solution
  • Quidco and Shop Direct collaboration

Best Use of Display »

WINNER

Crave & Lamb - Cheltenham Fever At Coral

HIGHLY COMMENDED

GDM & Eventim

SHORTLISTED

  • Crave & Lamb - Cheltenham Fever At Coral
  • F&F Clothing Performance Display with Criteo
  • GDM & Eventim
  • Vestiaire Collective with Sociomantic

Best Use of Performance Marketing as part of a Multi-channel Campaign »

WINNER

VoucherCodes.co.uk with Marks & Spencer

HIGHLY COMMENDED

O2

SHORTLISTED

  • Commission Junction and Argos
  • JVWEB & Microsoft Store: When diversity means ROI
  • O2
  • Rakuten Marketing and Rakuten Play.com
  • Tradedoubler & Seatwave
  • Tradedoubler & Tesco.com
  • twentysix digital for Brighthouse
  • VoucherCodes.co.uk with Marks & Spencer

Best Use of Social Media »

WINNER

Nectar

HIGHLY COMMENDED

iProspect for Asda

SHORTLISTED

  • iProspect for Asda
  • iProspect for Tourism Ireland
  • Nectar
  • Pegasus with Bio-Oil
  • R.O.EYE with UK Barn Finds for eBay
  • TopCashback.co.uk with Sky and #skychristmasmovies

Global Excellence in Performance Marketing »

WINNER

DigitasLBi and Etihad Airways

HIGHLY COMMENDED

Neo@Ogilvy for Sony Europe
vouchercloud - Thinking globally, acting locally

SHORTLISTED

  • CAKE
  • DigitasLBi and Etihad Airways
  • JVWEB goes worldwide for Microsoft Store
  • Neo@Ogilvy for Sony Europe
  • Nokia, Microsoft & FusePump BuyNow Solution
  • Performance Horizon Group
  • RetailMeNot, Inc.
  • The Hut Group & The zanox Group
  • vouchercloud - Thinking globally, acting locally

Grand Prix Award »

WINNER

Vizeum and Malibu

Hotshot Rising Star Award »

WINNER

William Goff – Head of Client Delivery at Performance Horizon Group

HIGHLY COMMENDED

Amy Todd – Account Manager at MEC Global

SHORTLISTED

  • Ami Spencer – Head of Affiliates at vouchercloud
  • Amy Lucas – Senior Account Manager at Tradedoubler
  • Amy Todd – Account Manager at MEC Global
  • Lauren Forbes – Key account manager at Commission Junction
  • Shaun Hobbs – Account Manager at R.O.EYE
  • William Goff – Head of Client Delivery at Performance Horizon Group

Industry Choice of Partner »

Industry Choice of Advertiser

WINNER

John Lewis

SHORTLISTED

  • ASDA
  • BT
  • Debenhams
  • Expedia
  • JD Williams Group
  • John Lewis
  • LivingSocial
  • The Hut Group
  • Very.co.uk



Industry Choice of Publisher

WINNER

GDM Digital

SHORTLISTED

  • GDM Digital
  • Quidco
  • Savoo
  • Shopstyle
  • Stylenest
  • TopCashback.co.uk
  • Ve Interactive
  • vouchercloud
  • VoucherCodes.co.uk
  • Yieldify



Industry Choice of Network

WINNER

Affiliate Window

SHORTLISTED

  • Affiliate Window
  • affilinet
  • Commission Junction
  • Rakuten Marketing
  • Tradedoubler
  • Webgains

Network Innovation »

WINNER

Affiliate Window for MyAW

HIGHLY COMMENDED

The Tradedoubler Product Panel

SHORTLISTED

  • Affiliate Window for Device Reporting
  • Affiliate Window for MyAW
  • IgnitionOne LiveMarketer
  • OMG Rewards
  • The Tradedoubler Product Panel
  • Tradedoubler Meta Data Project

Publisher Innovation »

WINNER

Next Jump & John Lewis Gift Guide

HIGHLY COMMENDED

Quidco

SHORTLISTED

  • Fix Links for The Zoo Project
  • FOUND transforming Red5's Feeds for Search Success
  • Next Jump & John Lewis Gift Guide
  • Quidco
  • SaleCycle & Matalan with On-Site Remarketing
  • TopCashback launches Snap & Save with O2
  • Yieldify with Tesco

The Finance Award »

WINNER

OMG for Legal & General

HIGHLY COMMENDED

Performics for RBS Group in partnership with OMG

SHORTLISTED

  • Aviva & Affiliate Window
  • Churchill Car Insurance
  • Neo@Ogilvy for American Express
  • OMG for Legal & General
  • Performics for RBS Group in partnership with OMG
  • vouchercloud - A nod in the right direction

The Retail Award »

WINNER

7thingsmedia with Furniture Village

HIGHLY COMMENDED

Nike with Webgains
vouchercloud - Joules: A strategy set in stone

SHORTLISTED

  • 7thingsmedia with Furniture Village
  • Commission Junction and Argos
  • Commission Junction and Homebase
  • Dixons Retail & Affiliate Window
  • Harveys Furniture with R.O.EYE
  • John Lewis & Affiliate Window
  • Nike with Webgains
  • vouchercloud - Joules: A strategy set in stone

The Technology & Telecoms Award »

WINNER

uSwitch.com

HIGHLY COMMENDED

BT & Affiliate Window

SHORTLISTED

  • BT & Affiliate Window
  • Carphone Warehouse Online Solutions
  • Omnicom Media Group with Hewlett Packard
  • TopCashback.co.uk
  • uSwitch.com
  • Vodafone & Affiliate Window

The Travel & Leisure Award »

WINNER

Commission Junction and TUI

HIGHLY COMMENDED

Tradedoubler & Hotels.com

SHORTLISTED

  • 7thingsmedia with James Villa Holidays
  • Carat for Netflights
  • Commission Junction and TUI
  • Resorthoppa & Affiliate Window
  • TopCashback.co.uk
  • Tradedoubler & Hotels.com

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