Non Vertical Awards

1. Clear Objectives
   Provide evidence of clear, well thought out objectives and overall strategy for the campaign, innovation, application or feature.
2. Innovation and Uniqueness
   Demonstrate to judges innovation and uniqueness used within the specified activity.
3. Feasibility
   Define the need, drivers, opportunity and commercial feasibility for the campaign.
4. Smart Execution
   Briefly describe how your strategy was executed and what made it stand out.
5. Success and ROI
   Clearly show ROI from the campaign (state hard figures) and ultimately why it met your objectives and deemed a success*.

Vertical Awards

1. Clear Campaign Objectives
   Provide evidence to judges of clear, well thought out objectives and overall strategy for the campaign within the vertical.
2. Innovation and Uniqueness
   Demonstrate to judge's innovation and uniqueness within the vertical.
3. Relationship Management & Transparency
   Judges must see examples of how you ensure your affiliate marketing activity is transparent and methods deployed to engage the publisher or advertiser relationship.
4. Smart Execution
   Briefly describe how your strategy was executed and what made it stand out within your vertical.
5. Success and ROI
   CClearly show the ROI from the campaign (include actual figures) and why you believe it was a success within the affiliate marketing sector*

* Please mark all commercially sensitive data with 'Judges Eyes Only'. All judges sign an NDA as standard. Judges will be restricted from judging any category where conflicts of interests may arise.