2013 was a huge year for O2, which included winning Best Advertiser in Technology and Telecoms at the Performance Marketing Awards and Campaign Magazine’s Campaign of the Year award for ‘Be More Dog’. The company also redefined how customers can upgrade their phones to the very latest handset whenever they want, with the launch of O2 Refresh. The company’s focus on the affiliate industry has redoubled in the last 12 months, with an exciting channel engagement strategy and expansion of their true multi-channel affiliate approach planned for 2014. O2 are part of Telefonica, who have over 350 million customers and 270,000 employees worldwide. They are delighted to be sponsoring the Brand Engagement Award 2014 and supporting the PMAs, and wish all the entrants the best of luck at the awards and for the rest of the year.