Utilising social platforms to create a successful individual channel acquisition strategy, this category’s judges will reward top marks to a campaign that has smartly driven either users or significant revenues for commercial gain and ultimately increased performance.
Whether it’s a smart user generation campaign, an individual product push or targeted branding campaign, judges will be looking for evidence of a well thought-out, clear and concise social acquisition strategy.
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”John Myers, Commercial Director EMEA, – Marin Software
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