Performance marketing’s integration within the wider digital marketing mix continues to rise and therefore the careful and smart implementation of performance marketing elements are essential.
Judges will be looking for competent integration of performance marketing by a publisher, network, agency or advertiser, enabling them to successfully manage expectations whilst adding incremental or innovative sales value.
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”John Myers, Commercial Director EMEA, – Marin Software
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