Content has long formed part of the modern day marketer’s arsenal. From our perspective, a greater shift towards measurability in this particular space has made content more than worthy of an accolade at the PMAs.
In a first for the PMAs, judges will be on the lookout for something very simple: a content-based marketing campaign that turned outstanding creative and ideas into clear results.
Whether this includes a use of automation, predictive analytics, interaction with other channels, data-driven content creation or native advertising is up to the entrant. We’re confident of the winning campaign demonstrating a cohesive, strategic approach, backed up by impressive figures.
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”Jon Myers, Consultant
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