With video set to grow its position in the display ad mix, competition is expected to be fierce in this new for 2016 category.
Our judges will be looking for a smart, effective and innovative video strategy that succeeded in meeting client or campaign objectives for direct responses.
Ideal entries will utilise cutting-edge tech, such as supply-side platforms, demand-side platforms, trading desks and private marketplaces.
Attention will also be paid to examining the placement of creative and an ability to connect with audiences, whether by encouraging email sign-ups, purchases or other measures of success.
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”Jon Myers, Consultant
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