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The 2016 Shortlist

We are delighted to unveil the 2016 Performance Marketing Awards Shortlist; recognising the very best in performance marketing and celebrating innovation, creativity and success within the industry.

Click on the tabs below to reveal the shortlist of potential winners for each category.

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Innovation Categories

Advertiser Innovation »

  • AllSaints with Sociomantic Labs
  • iProspect and Avios – Do More
  • TUI & CJ Affiliate: Changing Rewards

Best Performance Marketing Technology »

  • crealytics: Reinventing Google Shopping
  • Hostelworld & Criteo take travellers forward
  • New Look & Criteo Connect the Consumer
  • Tesco Direct with Sociomantic Labs
  • The Rocket Fuel Programmatic Marketing Platform
  • TVTY: The Moment Marketing Revolution
  • Uniqodo: Supercharged ​voucher marketing campaigns

Network or Platform Innovation »

  • Affiliate Customer Insights: A True Innovation from CJ Affiliate
  • Affiliate Window - A Revolution in Affiliate Tracking
  • Affiliate Window Presents Opportunity Marketplace
  • Convertr Innovation in B2B Performance Marketing
  • HTC Moment Marketing Campaign
  • Platform Innovation — TUNE Partner Center
  • The Drawbridge Connected Consumer Graph™
  • Tradedoubler: Delivering Automation & Data Agility

Publisher Innovation »

  • iProspect and BMW – Connecting Online and Offline
  • Media DNA (an Admedo Company)
  • VoucherCodes.co.uk - Innovation in 2015
Sponsored by

Channel Categories

Best in Mobile »

  • Eagle Eye - Best in Mobile
  • Periscopix - Oasis’ Mobile Conversions Increase 255%
  • Rakuten Display and Papa John's: Hyper-local
  • Somo & Shop Direct: Get more out of Christmas with Very
  • Travelex & CJ Affiliate: Shifting the world of Travel Money
  • Vodafone 4G Network – MEC (Team Red) & Qriously

Best Use of Video »

  • MEC - How we Saved Butlin's £900k & Increased Sales 25%
  • Periscopix & OVO Energy- Pay-As-You-Go: Programmatic led video campaign

Most Effective Use of Programmatic »

  • Carat and Thomas Cook - Peaks 2015
  • Generating new customers through programmatic – Crave & Lamb for Coral
  • IO and IHG Park Stay & Go: Impacting the Bottom Line
  • New Look & Criteo Connect the Consumer
  • Rakuten Display and The Body Shop: Programmatic
  • Tesco Direct with Sociomantic Labs
  • UM London for The Economist - Smart Use of Data
  • Ve Interactive and Crowdcube for Brewdog
  • ZenithOptimedia & NatWest: Going beyond the machine

Best Content Marketing Campaign »

  • Click Consult & Oxfam - Unwrapped
  • iProspect & Dorothy Perkins: DP Dresses the Nation
  • Mavens of London and Flora ProActiv take on Cholesterol
  • The RAC / AUDI Record Road Trip
  • The Sun Dream Team & Stream:20: Audience Growth
  • TOPSHOP & Affiliate Window: London Fashion Week
  • TUI & CJ Affiliate: Creating Quality Content

Best Brand Engagement Campaign »

  • John Lewis, Affiliate Window & Easyfundraising
  • JUSTEAT & Vouchercloud - Eurovision 2015
  • Kärcher and Maxus Monuments for The World Campaign
  • NOW TV & affilinet: Best Brand Engagement Campaign
  • Social Chain and hungryhouse - 'appydays'
  • Squawka & Manning Gottlieb & RAPP for Virgin Media
  • VoucherCodes.co.uk & Greggs 2015 Super-Coupon
  • Yieldify & Goldsmiths - Brand Engagement Through Personalisation

Best Paid Search Campaign »

  • "Fighting back at the OTAs", NetBooster for Accor
  • Direct Line: Measuring the true benefit of PPC
  • Found for Red Letter Days
  • JVWEB & ShowTickets.com
  • LV= Brand Capping Paid Search Strategy 2015
  • Manning Gottlieb OMD - Fully Integrated and Automated SEM Strategy
  • NMPi & Papa John’s
  • Periscopix - Tesco’s Toy Story: To Profitability and Beyond!
  • Shop Direct & Kenshoo: Very.co.uk Xmas Campaign

Best Offline Performance Marketing Campaign »

  • ASDA - Programmatic Buying Platform
  • National Trust Optimise and Innovate campaign
  • The Specialist Works and Voyage Privé
  • twentysix: Daniel Footwear supporting offline
  • VoucherCodes & Thorntons Festive Super-Coupon

Most Effective Cross-Channel Campaign »

  • 3radical: Gamification Wins Big with Marketers
  • Manning Gottlieb OMD - Fully Integrated and Automated SEM Strategy
  • Maxus Barclaycard Integrated Acquisition Campaign
  • Navigate Digital for Saltrock
  • NOW TV & Vouchercloud - No Need to Change Channel
  • Reinventing SSE
  • ZenithOptimedia & NatWest: Big launch, unified approach

Best Lead Generation Campaign »

  • Airbnb & Vouchercloud - No Reservations
  • Click Consult & Chill Insurance - Irish Driving
  • Found for Handpicked Hotels
  • iProspect Manchester & Safestyle UK – Regional ROI Strategies
  • L’Occitane & Threepipe
  • Manning Gottlieb OMD & Renault UK: Innovating in Lead Gen
  • UM London for The Economist - Smart Use of Data
  • Yieldify & New Look - Interactive Customer Acquisition

Best Use of Data »

  • Ecselis - Balancing Instructor & Pupil Ratios for Red Driving School
  • Affiliate Window, Driving Action Through Insight
  • BT
  • Direct Line Group & Quidco
  • Forward Media (Havas) - O2 Precision Project 2015
  • Rakuten Attribution: Reaching Destinations O2O With Virgin Holidays
  • Tesco Grocery with Sociomantic Labs
  • TUI & CJ Affiliate: Quality adjusted traffic
  • UM London for The Economist - Smart Use of Data
  • Yieldify & Monarch - Deploying Data to Rebuild Relationships

Best Use of Email »

  • Adestra for PetsPyjamas
  • Björn Borg: Data-Driven Emails Grow Revenue by 66%
  • HouseTrip & Criteo Inbox to Check In
  • MVF: The Big Question
  • Profusion and Jaywing for first direct
  • Sailthru for DiscountVouchers.co.uk
  • Teradata Marketing Applications: Topman
  • TopCashback - Focused Email Distribution Bringing Great Results

Most Effective Paid Social Campaign »

  • 7thingsmedia for Graziashop.com
  • Audience Focused Social Acquisition – Crave & Lamb for Coral
  • Maxus and BT Delivering Social Performance
  • Maxus and Topman Facebook DPA Campaign
  • MEC (Team Red) & Vodafone – Summertime Ball
Sponsored by

Agency Categories

Best Agency »

  • 7thingsmedia
  • Crave & Lamb – Audience Led Marketing Solutions
  • Forward3D: Leading the way as an Independent
  • iProspect UK
  • MEC - Customer centric performance marketing
  • Optimus Performance Marketing #DrivingOnlineGrowth
  • ROAST prove there's still room for independents
  • United Digital Group & Clients for Best Agency!

Best Agency-Led Campaign »

  • Optimus Performance Marketing: Kwik Fit
  • Tesco & Periscopix - Every Little Helps: Granular Targeting & Optimisation
Sponsored by

Vertical Categories

Best in Travel & Leisure »

  • 7thingsmedia for James Villa Holidays
  • Hilton & Affiliate Window
  • iProspect and Thomas Cook Airlines – Divas Glam Vegas
  • MEC – Delivering Butlin's Best Year Ever
  • Thomas Cook, Travel Supermarket and affilinet: Succeeding in a complex year for travel
  • TUI & CJ Affiliate: Mastering consideration periods
  • Turkish Airlines: Check-In To Golf
  • vouchercloud – Targeting the Tourist: Driving Online Merlin Sales

Best in Retail »

  • Argos & CJ Affiliate: Growing with the right customers
  • Boden & Affiliate Window
  • CJ Affiliate & Homebase: Driving footfall in store
  • Debenhams and affilinet: Best in Retail
  • John Lewis & Affiliate Window
  • Optimus Performance Marketing: GANT
  • Tradedoubler & The Body Shop: Opening The Doors in Retail
  • twentysix: Suit Direct 'The Difficult Second Album'
  • VoucherCodes.co.uk - Success in 2015

Best in Finance »

  • Endsleigh & Periscopix: In Search of Students
  • MEC - How a radiator key unlocked a whole new market
  • Optimise Media for Lloyds Banking Group (cards)
  • Optimise Media for Tesco Bank
  • TMI & Azimo : Send money here, there & everywhere
  • Tradedoubler & DLG: Data, Regulation & Partnerships
  • TSB: Fueling Success Through 1st Party Data

Best in Technology & Telecoms »

  • BT & Affiliate Window
  • iProspect and Sky – Taking Remarketing to the Next Level
  • Sky and affilinet: Best in Technology and Telecoms
  • TalkTalk & Affiliate Window
  • Vodafone & Affiliate Window
  • VoucherCodes.co.uk & Mobiles.co.uk - Sector Growth
Sponsored by

Industry Categories

Best New Entrant or Relaunch »

  • A new direction for Royal Mail Redirection
  • intu.co.uk - Shop in centre, at home and on the go
  • M2M for RCI Bank
  • Media DNA (an Admedo Company)
  • Sky and affilinet: Best Relaunch
  • Tesco Grocery with Sociomantic Labs
  • The Office Rocks
  • Uniqodo: Zero to 40,000 redemptions in 5 months

Global Excellence »

  • CJ Affiliate & Avis Budget Group: Leveraging CJ’s global service delivery
  • Etihad Airways & DigitasLBi
  • Farfetch and Rakuten Affiliate Network: Global Success
  • Found for the Vitec Group
  • Mavens of London & Unilever: Cleanipedia, the Go-To Site for Cleaning Solutions
  • Omnicom Affiliates for Cisco
  • Performics for Staples
  • Tradedoubler & HP: Global Store Segmentation Success

Best-Managed Affiliate Programme »

  • Thomas Cook and affilinet: Reducing the reliance on incentives
  • Argos & CJ Affiliate: Demonstrating & Delivering Value
  • ATG Tickets affiliate partnership with Silverbean
  • BT & Affiliate Window
  • Navigate Digital for Park Resorts
  • Optimise Media for Tesco Bank
  • Tradedoubler & Betfair: Driving Efficiency & Diversification
  • TUI & CJ Affiliate: Growth Through Diversification

Rising Star Award »

  • Amy Todd, Senior Account Manager at MEC Global
  • Caitlin Lloyd, Account Director at Arena Media
  • Charlotte Hall, Junior Account Manager at ShopStyle
  • Harjit Lalli, Global Affiliate & Partnership Coordinator at Topshop
  • Severiano Catindig-Stagg, Senior Account Manager at Optimus Performance Marketing
  • Steve Bryant, Partnership Director at ThoughtMix Online Services
  • Tomas Saulsbury-Hunter, Key Account Manager at CJ Affiliate by Conversant

Industry Ambassador »

  • Over the past 10 years we have been recognising individuals new to performance marketing-driven companies, but it's now time to also celebrate those long-standing individuals who have helped to grow and shape the industry.
  • For our 10th anniversary, we will be rewarding one extraordinary individual with The Industry Ambassador Award. This category is community sourced and will be announced on the night.

Industry Choice of Partner »

Industry Choice of Advertiser
  • Argos
  • ASOS
  • Bensons for Beds
  • British Airways
  • House of Fraser
  • John Lewis
  • Marks & Spencer
  • Marriott International
  • New Look
  • Sky
  • Tesco
  • Ticketmaster
  • Trainline
  • TUI


Industry Choice of Network
  • Affiliate Future
  • Affiliate Window
  • affilinet
  • CJ Affiliate by Conversant
  • Optimise
  • Rakuten Affiliate Network
  • Tradedoubler
  • Webgains


Industry Choice of Publisher
  • BuzzFeed
  • Monitise
  • PromoPro
  • Quidco
  • ShopStyle
  • The Telegraph
  • Top10
  • TopCashback
  • Voucherbox.co.uk
  • vouchercloud
  • Vouchercodes.co.uk
  • Weather2Travel.com


Industry Choice of Tech Solution
  • AdRoll
  • CAKE
  • HasOffers by TUNE
  • Impact Radius
  • Linkdex Publisher Discovery
  • Outbrain
  • Performance Horizon
  • Smarter Click
  • Sociomantic Labs
  • Uniqodo
  • Yieldify

Grand Prix »

  • Will be announced on the night. Will you be best of the best? The Grand Prix award will be selected by judges after healthy debate and deliberation. The Grand Prix winner will, in the judge's opinion, be the star entry that encompasses the very best of performance marketing over the year.
Sponsors & Partners

Dates for your calendar

  • 21.10.15 Entries open
  • 25.11.15 Voting open
  • 29.01.16 Entries are closed
  • 01.03.16 Shortlist unveiled
  • 08.04.16 Voting closed
  • 26.04.16 The Performance Marketing Awards Ceremony

Industry testimonial

“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”

Jon Myers, Consultant