We recognise the PMAs as being the industry leader in terms of setting out what innovation is [in performance marketing], so when Argos and CJ sat down a year ago we said ‘how do we set out what a definition of success is in innovation?' We said we wanted to win the PMA for innovation. It's fantastic to have done it!
Owen Hancock, Director of Client Development – CJ Affiliate by Conversant
It's a fantastic achievement and we're very honoured to win. It’s the award that benchmarks innovation in our industry and because of that we couldn’t be more delighted.
Anthony Clements, UK Country Manager – Affiliate Window
It's the culmination of a year's hard work between British Airways and Sociomantic and it's really rewarding to win an award. It's really important to be recognised as industry leaders and we were in a really tough category tonight. There's been a lot of great work done this year and we're very grateful to be recognised.
Owen Hewitson, Head of Consumer Insight – UK at Sociomantic Labs
Performance marketing has emerged as a key online revenue driver for EtihadAirways and winning the Global Excellence in Performance Marketing award, especially with the high calibre of shortlisted companies, is testament to the success of our aggressive expansion in this area last year.”
Peter Baumgartner, Chief Commercial Officer – Etihad Airways
This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”
Jon Myers, Commercial Director EMEA, – Marin Software
It's really important for me to be part of this years awards because we, well we're based in California, we work with a lot of UK clients and agencies and I find their approach to be quite progressive compared to what we're doing in the states in a lot of areas.”
Per Pettersen, CEO, – Impact Radius
What impressed me most this year was innovation and there were plenty of entries where I said to myself ‘I wish I'd thought of that’. In the digital world things advance so fast that what's relevant this year is probably not going to be relevant next year.”
Jonathan Beeston, Consultant
It's a really good chance to showcase best practice and challenge things, challenge the status quo a little bit and demonstrate that to our peers.”
Josie Shah, Director – Partner Marketing, – hotels.com
I think they're pretty much the pinnacle of our industry. We've been coming to these awards for 8 years and we've come highly commended many times, it's brilliant to actually get an award.”
R.O.EYE, – Winner: Best Agency
Performance Marketing Awards is a prestigious event, it's been going on for many years so, every year gets tougher so it's really great to be nominated let alone win so we're really chuffed.”
Mediavest with Feedspark, – Winner: 3rd Party Performance Marketing Innovation
CJ Affiliate by Conversant are always excited about supporting the Performance Marketing Awards. It is the best opportunity to see the industry in all its splendour and showcase where exceptional performance happens.”
– CJ Affiliate by Conversant
The Performance Marketing Awards is the leading awards representing the entire performance marketing industry, showcasing the highest level of technical innovation. Linkdex were delighted to be rewarded in two categories in 2013 and look forward to retaining such an accolade in 2014”
Michael Brandy, Head Of Publisher Discovery, – Linkdex
The Performance Marketing Awards have played a key role in developing our industry and increasing its visibility, not only within the UK market but also across Europe. The event offers a great opportunity to reward the highly creative and strategic work that we as an industry know exists within, but also raises awareness to those outside of the marketplace of the rich and diverse opportunities that performance marketing has to offer.”
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”Jon Myers, Consultant
© 2016 PerformanceIN. All rights reserved unless stated. Images used with permission.