Ben Irons

Head of Digital Marketing
notonthehighstreet.com
Ben Irons
About Ben Irons

Ben is Head of Digital at online retail marketplace notonthehighstreet.com. The site connects consumer to more than 5,000 of the UK’s best small creative businesses who supply unique and thoughtful products for all gifting and other notable occasions.

Ben is responsible for developing and implementing an audience centric approach to notonthehighstreet.com’s performance and brand focused digital marketing. His remit covers traditional performance channels such as PPC, Performance Social and Programmatic Display, while also connecting the CRM channels and placing the audience at the heart of their digital acquisition and retention communications.

Having started his digital career by spending three years in the search team at Yahoo, Ben has gained extensive experience in performance marketing having spent time at Aegis’ performance agency iProspect both in PPC and in client management, and recently Ben has held Head of Search and Head of Biddable media at Omnicom group agency PHD Media working across leading clients in the retail, finance, entertainment and travel verticals.

Ben is a contributor to the industry having presented on Search optimisaton at the Search Engine Strategies (SES) conference in London, contributed to the IAB Big Search Handbook writing a chapter on Brand vs DR for PPC, and wrote and article for the Journal of Digital and Social Media Marketing on Revamping and rebooting paid search campaigns.

 

Dates for your calendar

  • 27.01.17 Entries are closed
  • 01.03.17 Shortlist unveiled
  • 01.03.17 Voting open
  • 07.04.17 Voting closed
  • 25.04.17 The Performance Marketing Awards Ceremony

Industry testimonial

“We see The Performance Marketing Awards as the most important evening in the awards calendar and as a result continue to support the event. Aside from the high level of care and attention the team give us they also ensure that the night is perfectly executed and an enjoyable environment within which to host our clients.”

Sam Behar, Client Services Director, Crave & Lamb