Twenty years of proving performance. Now on a global stage.
For twenty years, the PMAs have set the standard for affiliate and performance marketing in the UK. In 2027, we open to the world.
Bring us your best work. Prove it performed.
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ENTRIES OPEN 26.10.26
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One Global Stage
Affiliate and performance marketing outgrew physical borders a long time ago. Programmes run across markets, networks, agencies and brands build internationally, and publishers and creators reach audiences wherever they are.
Until now, PMA eligibility was centred on the UK market. From 2027, the awards open to work from every market, judged to the same standard, with every winner celebrated together in London.
Judged by Industry Leaders
Every entry is scored by an international panel drawn from across the industry, from CMOs and business leaders to the specialists running programmes day to day. Together they bring both the commercial view and the hands-on expertise to distinguish strong execution from genuinely exceptional performance.
Our judges come from brands, agencies, publishers and platforms. They score independently and always declare any conflict of interest before judging begins.
Fidelis Shonde
Hughes Electricals
Germana Mitrani
Samsung
Laura Pastorino
Canon EMEA
Lydia Hunter
National Trust
Maria Oyelakin
Vodafone
Matt Cocquelin
DMA
Past Winners Include
Mony Group PLC and HSBC UK Group: A data led partnership that delivers better customer outcomes
Mony Group PLC and HSBC UK Group
Best Retail Media Campaign
Andrex Gets Even More Comfortable with Retail Media
PHD UK and Andrex
Best Managed Affiliate Programme – SME
Built from Scratch, Built to Scale. The Morphy Richards Affiliate Growth Story.
Silverbean and Morphy Richards
What the PMAs Recognise
If it was built to perform and you can prove it did, it belongs here.
The PMAs began with affiliate, and it remains at their core. Alongside it sit the channels now held to the same commercial test:
- Retail and commerce media
- Creator and influencer
- Commerce content
- Lead generation
- The new routes to discovery and purchase, from AI search to agentic commerce
Different channels, different markets, one measure of success. Results you can prove.
Budget Doesn’t Win. Ingenuity Does.
A small team with a sharp idea can beat a global brand with a global budget, and at the PMAs it has. Our judges score every entry on what it achieved for what it cost and the challenge it faced, not on the size of the numbers.
Whether you’re an independent agency in Manchester or Melbourne, or a network operating across twenty markets, the same standard applies.
For 2027 we’re also introducing a dedicated award for work that delivered outsized results on a limited budget. It’s open to any discipline and made for challenger brands, independent agencies and lean in-house teams.
Market Champion and The Grand Prix
Market Champion:
Be the best in your region
Alongside Gold, Silver and Bronze, we’ll name a Market Champion for each region.
UK & Ireland · Europe · Americas · APAC · Middle East & Africa
It’s an honour in its own right for the work that sets the standard in its home market, so outstanding work gets the recognition it deserves even when the top award goes to another region. Every entry is considered automatically. There’s no extra entry form and no extra fee.
The Grand Prix
Our two highest honours are chosen by the full judging panel from across the category winners.
You don’t enter them. You earn them.
Introducing the Global Partnership Awards
With the PMAs now open to the world, international performance work has one clear home. That frees the Global Performance Marketing Awards to become something new.
From 2027, the GPMAs become the Global Partnership Awards, recognising the partnerships behind growth in affiliate and the creator economy. The US Partnership Awards join them, creating one international programme. The first Global Partnership Awards take place in October 2027 as part of the Festival of Partnerships in London.
Two global programmes. Two different questions.
The PMAs judge the work
Did it deliver exceptional commercial performance?
The GPAs judge the relationship
Did the partnership create lasting value for everyone involved?
Enter twice. Tell two stories.
Your work can shine in both programmes: once for the impact it created, and once for the partnership behind it.
Twenty years of proving performance. Now on a global stage.
Bring us your best work. Prove it performed.
Entries open 26 October 2026