NEWS ALERT: Extension available until 27th Feb, please contact awards@hellopartner.com to secure the new deadline.

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SELECT EVENT: UK | US | Global

Ceremony 12 May, 2026
Grosvenor House, Park Lane, London

Access the Entry Kit

2025 Winners

CHANNEL & CAMPAIGN AWARDS

Best Affiliate Programme Optimisation

Awin x Currys: Fine-tuned for Success

Best Brand Awareness Campaign

Cardlytics

Best Experimental Campaign

600k New Registered Users, £10m+ in Ad Revenue: The Experiment That Changed FT’s Audience Model

Best Full Funnel Strategy

Best Lead Generation Campaign

Reaching new readers with the FT’s US Election newsletter

Best Managed Affiliate Programme - Enterprise

Rebuilding the B&Q affiliate programme in the face of ad-hijacking

Best Managed Affiliate Programme - SME

Mastering Every Moment

Best Multi-Channel Campaign

eBay and VoucherCodes: A Bid For Success That Really Pays Off!

Best Paid Search Campaign

Jack.tm & Heidi.com – Making Profitable Growth Look Ski-easy

Best Paid Social Campaign

Skoda + PHD: Creating the Octavia Reddit Edit

Best Performance Marketing Innovation

MediaGo’s Five New Deep Learning Models Accurately Improve Full Funnel Conversion Rates

Best Programme Launch or Migration

Optimise & GoCardless Go Big; Transformational Growth in the Partner Channel

Best Use of AI in Performance

Rakuten Advertising

Scroll, Ask, Explore: How AI is Transforming Travel with Skyscanner, AskLayla & impact.com

Best Use of Content Commerce

Unlimited Engagement: A Gen Z-Centric Campaign to Revitalise VOXI’s Affiliate Strategy

Best Use of Data and Insights

The North Face and CJ Unlock £27 Million from a Comprehensive Approach to Data-Driven Analysis and Planning

Best Use of Influencer Marketing

Streams of (Un)consciousness

Best Use of Programmatic

It’s Showtime…BetMGM x Tomorrow Showcase Programmatic Excellence

Industry & Vertical Awards

Best B2B Campaign

Acquirz/4Com: Turning B2B Clicks into Conversions

Best Finance and Insurance Campaign

Finder & GoHenry: Leveraging Great Offers, Financial Education, Fun and Paddington Bear to Supercharge Acquisitions!

Best Leisure, Lifestyle and Wellness Campaign

Sailing to programmatic brilliance with an omnichannel, geo-led first-party data strategy

Best Retail and eCommerce Campaign

Not all oats are Quaker Oats

Best Telecoms and Utilities Campaign

Transforming Telecoms: Vodafone’s Success with GiftCloud in the Affiliate Channel

TECHNOLOGY AWARDS

Best Performance Marketing Technology

Creating Profit through Partnerships

Best Use of Affiliate Marketing Technology

Awin, BrandSwap and Currys: Creating an optimal non-endemic advertising environment.

TEAMS, TEAMWORK & AGENCIES AWARDS

Affiliate Network or SaaS of the Year

Blue Light Card

Awin

Best Affiliate & Partnership Marketing Agency

Partnerize

Acceleration Partners

Best Performance Marketing Agency

KINESSO UK&I

Best Team in Performance Marketing

Finder

Genie Ventures

Game Changer of the Year

Partnerize

TopCashback’s Tracking Team

One to Watch

Molly O’Donovan

Partnership of the Year

LTK x Space NK – the making of a number one beauty retailer

Publisher of the Year

Genie Ventures

Together We Solved That

Osmos and Rakuten Advertising: AI-Powered solutions for scalable data success

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